This is America’s favorite celebrity chef, says poll

Would you like to be called an “idiot sandwich?” A new poll has revealed that Gordon Ramsey is America’s favorite celebrity chef.

That’s according to a survey of 2,000 US adults. The fiery “Hell’s Kitchen” host (40%) is followed by Rachel Ray (31%) and Iron Chef Bobby Flay (28%).

Caterer-turned-chef-turned-entrepreneur Martha Stewart (26%) and Emeril Lagasse (26%) round out the top five favorites.

Americans would even be willing to spend an average of almost $340 on a three-course meal cooked by their favorite chef, and almost one in five (17%) would spend more than $500.

The results also revealed that respondents on average engage or consume food-related content four days a week, with 22% doing so every day.

Foodies watch TV shows (51%), browse cooking websites (38%) and more often consume social media or amateur food-influenced content (30%).

Conducted by Talker Research on behalf of KaTom, the survey explored how consumption of food-focused content is moving into Americans’ kitchens and onto their plates.

Just over two-thirds (67%) prefer to watch videos of someone physically preparing food, rather than showing a dish that has already been prepared (11%).

This may be because 78% of respondents agree that consuming food-related content inspires them to be more creative in their kitchen.

Not only that, but this content also encourages them to try new techniques (46%), feel more informed about cooking in general (37%) or even updated on the latest and greatest products to was used (24%).

About half (48%) of Americans have purchased kitchen products and kitchen tools that have been endorsed by their favorite celebrities, including: cookware (58%), cookware (40%), cookbooks or recipes (38% ), equipment (25%). and dishes (23%).

Over the past five years, those surveyed estimate they spent an average of $382, while more than a quarter (27%) spent more than $500.

“The results revealed that 40% of Americans who have not purchased kitchen products endorsed by their favorite celebrity chef are likely to do so in the future,” said KaTom founder, president and CEO Patricia Bible. You don’t have to be Gordon Ramsey or Rachel Ray to unleash your inner celebrity chef. Experimenting with recipes and equipment is part of the journey, and no matter who you’re trying to emulate, there are always new things to learn and try.

When asked to describe their cooking skills, nearly a third (30%) consider themselves a chef in training or someone who has a lot to learn but is improving and enjoys cooking.

Almost a quarter (23%) called themselves a good cook or a good cook who enjoys helping out in the kitchen and will occasionally take charge.

Others happily own the title of master chef (18%) who are great at cooking and enjoy doing so at home and for others, while 10% are kings and queens who rarely cook at home and have more likely to order.

Regardless of their cooking skills, Americans’ favorite foods include main course proteins such as chicken or steak (46%), followed by grilled foods such as burgers and hot dogs (28%), desserts and baked goods (21%) and breakfast foods. (21%).

In an average week, Americans will indulge in their favorite foods about four times.

When it comes to favorite cuisines to eat, American (35%), Mexican (33%), Italian (31%) rank as the top three.

Sixty-three percent of Americans think their favorite cuisines are easy to cook at home, which is good news for the 55% who prefer to cook them at home over a restaurant (29%) .

Americans also know an average of nine different recipes by heart, although interestingly, they are slightly more likely to shop for food first and then plan meals later (50%) rather than buy a recipe ahead of time (41%).

“Whether you’re preparing delicious meals at home or just starting to awaken your inner chef, one thing’s for sure: you need the right tools,” Bible said. “Choosing kitchen products that are functional and practical is a great place to start, and an endorsement from your favorite celebrity chef adds a nice cherry on top.â€

Survey methodology:

Talker Research surveyed 2,000 Americans of the general population; the survey was commissioned by KaTom and administered and conducted online by Talker Research between September. 25 and 27, 2024.

We source from a non-probability framework and the two main sources we use are:

– Traditional online access panels – where respondents choose to participate in online market research for an incentive

– Programmatic – where respondents are online and given the opportunity to participate in a survey to receive a virtual incentive that is usually related to the online activity they are engaging in

Those who did not fit the specified sample were dropped from the survey. While the survey is in the field, dynamic online sampling is used, adjusting targeting to achieve specified quotas as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small monetary value equivalent to money.

Cells are reported for analysis only if they have at least 80 respondents and statistical significance is calculated at the 95% level. The data are not weighted, but quotas and other parameters are set to achieve the desired sample.

Interviews are excluded from the final analysis if they fail quality control measures. This includes:

– Speeders: Respondents who complete the survey in a time that is faster than one-third of the average interview duration are disqualified as speeders

â— Open-Ended: All verbatim responses (full open-ended questions as well as others, please specify options) are checked for inappropriate or irrelevant text

â— Bots: Captcha is enabled in surveys, which allows the research team to identify and disqualify bots

— Duplicates: The survey software has “deduping” based on digital fingerprints, which ensures that no one is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access and the results may not be generalizable to those without internet access.